Maximise stakeholder value through products and services with the lowest total cost of ownership

• Be obsessed with cost improvement
• Achieve an industry-leading return on investment.
• Encourage teamwork, empowerment, learning, innovation and risk-taking
• Deliver value to our customers while meeting our profit objectives.
• Make significant capital and technology investments in areas that add customer value.
  

Integrity

Conduct all business with up most integrity

• Always be open, honest and respectful
• Adhere to the highest standards of business ethics without exception.
• Practice great sense of commitment
• Develop trusting relationships with all stake holders.
• Hold ourselves accountable for results.

Operational Excellence

Demonstrate competitively superior quality and performance in all our products and services

• Be alert and always innovative to improve quality and reliability
• Emphasize root cause corrective action
• Establish clearly defined goals and yardstick
• Reduce reinvention of wheel
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